Logos designed by the Heydays
I came across this project done by the Heyday's in the Computer Arts magazine. They were asked to design distinct logos for four unique products within a cohesive brand. They decided to use the four elements, air, earth, water and fire. There logo's interest me as they get straight to the point but are very simple designs. If i can think of an iconic symbol or shape to represent the new name 'Fossil' then i think i might have hit the jackpot.
Existing Logos (relevant)