Wednesday, 18 May 2011

Name rethink

The Council for British Archaeology has been around for years, so by me changing the name completely to 'Fossil' this may loose some of its current customers. However, i do like the name Fossil and may use this for the new identity of the Young Archaeology club.

I am shortening down the name to 'British Archaeology'. This way the current customers will still recognise  aspects from the previous brand and the new will be drawn into a more modern and exciting brand. Both sides win.

As for the logo design i will bring together the name 'British Archaeology' and the spiral symbol to create a solid identity.

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